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Country Radio Programming Consultant

Success Stories


“Joel Raab has been delivering winning strategic plans, talent evaluation and coaching and music research for Country Radio for decades. Joel is continually is at the top of the ratings game, he gets results!”

Tim Roberts, VP Programming/Program Director, Programming, Entercom/Detroit

“I had never been involved in the country format when I took over KNCI; so it was important for me to find a partner who could help educate me in the areas of this format that I was not well versed in. I wanted that partner to have the music knowledge of the format that I was missing, be open to utilizing strategies that I found successful in other formats, and most importantly be as obsessed about the success of the station as me; and I found that in Joel Raab. Joel is a great strategic partner for our team at KNCI. His guidance has helped move KNCI back into the top three with Adults 25-54.”

Chad Rufer, Group Director of Programming, Bonneville/Sacramento

“Joel Raab has guided Country WAYZ 104.7 FM for some 20 years and almost without exception has kept the station #1 in the Hagerstown/Chambersburg Market in every imaginable demo. In the last “book” WAYZ was #1 12 + Adults with 10.9 share to the #2 station’s share of 6.9 and the market has three country stations competing for share! Joel Raab has been the driver for two decades behind the most competitively dominant mid-market country station in America. By the way – that translates into revenues!!”

John VerStandig, Owner, WAYZ Hagerstown, MD

“I can’t imagine programming without Joel Raab on my team. He is a valuable resource and knows the format better than anyone!”

T Gentry, Operations Manager Beasley Augusta, GA (WKXC, Kicks 99)